Six Ways Retailers Will Trick You To Spend More
I found this shopping article on Yahoo’s site, and could totally see how the article — and retailers — can conduct the “tricks.”
But really though, some of these so-called tricks already exist and have existed for quite a long time in the retail industry, and shouldn’t be too much of a shock for everyone this season (and any other season). Retailers are here to make money by selling their products, and to do so, consumers have to be the main force that drive the business. Having worked in retail for many years, I remember the upsells and cross-sells of “free shipping,” “save $50 off when you buy $150” and “buy one get one for 50% off” brings traffic to sales floors and cash registers. Maybe back in the day when the world wasn’t in a recession, this wouldn’t have been as meaningful as it is in this moment. “Frugality is definitely the way of life today,” the article quotes, and how true that is for all of us who are cash-strapped this season. It makes for a heavy case of after Christmas sales shopping, when retailers are gearing up for newer inventory by adding on heavier discounts on existing sales, and also expands/confirms the mentality for us bargain shoppers that a deal loaded with heavy incentives is a very big deal.
Do you agree that the slashed prices, heavy discounts, and the like can/does influence the consumer to buy a product in a recession?