Shopping Tip of the Week: Do Your Research


Many things irk me about how people buy things nowadays. With many tools, tips, and various places of information ready for consumers to use, we as consumers should be savvier, more knowledgeable, calculated, and better spenders in our “consumption” of goods. Nevertheless, we often buy things that we end up being frustrated about, returning, or otherwise because we don’t take the time to do what we should do before we buy: and that is to do our due diligence in researching what we want to buy before we buy it.

That’s right, folks. Are you listening? Why do we need to research what we want to buy? Easy. Here’s why:

  1. First and foremost, we need to know what people are saying about the product, whether good or bad. Granted, personal preferences will be a prevailing catalyst that defines what people say about the product, it doesn’t hurt to hear what is being said, and may help open your eyes into things that you may not see for yourself.
  2. Second, some groups, like CNET, are versed in analyzing the pros and cons about the products more than we do.  So from a more “professional” opinion, it is more helpful than not to have some professional be that person to help you make that decision.
  3. Third, our preferences on what we buy, especially on clothes, will determine where we go and how much we are willing to pay.  So, it pays to know what kind of stores to go to, what kind of quality you want and can afford, and so forth.  If other people are saying bad things about the latest jeans, and you’re trying to get one, then it will be most beneficial if we take into consideration why people are hating on the product before you spend your hard-earned Benjamins on the latest fashion.
  4. Fourth and finally, researching can ultimately save you MONEY.  Period.  Let’s say that $600 Flat Screen TV you’ve been eyeing is on sale, so you go buy it, only to find out that it breaks 5 months after purchase.  You return it to the store and they wouldn’t give you a refund or exchange.  You’re pissed off because you didn’t see the store reviews and product site reviews giving that TV a 1 out of 5 star rating due to electrical issues that cause malfunction on the screen that breaks down after 5 months.  So you’re down some big cash and no TV.  Bummer, huh?

It pays off to do your research.  Seriously.  Yes, it can be time-consuming, depending on the stuff you’re searching for.  But hey, time will be on your side and serve you well when you are at peace with what you bought.  Isn’t capitalism wonderful? LOL


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