The Pros and Cons of Online Shopping

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I’m sure many of my readers are already versed in online shopping, especially with the sweet deals and rising companies that have been seeping out of the ground the past 5 years.  With the birth of online shopping within the past 12 years (think Amazon, Zappos, Ice.com, Groupon, Living Social, RunDaisy, etc.), there have been more and more stores opening the floodgates on their end to satisfy customers like myself to the world of online shopping.

In my own little world, I normally wouldn’t give a time of day to asking someone the pros and cons of doing their shopping online.  To me, it’s pretty much a no-brainer, coming from one that is pretty much a power user on the web.  With the “recession” that happened in the past 2 years, I found myself questioning my shopping habits and really focusing in more clearly on the pros and cons of online shopping.

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Nordstrom Buys HauteLook for 270M

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Okay, I’m a little late on this news, but still it’s noteworthy nonetheless.  According to the Wall Street Journal, Nordstrom, my beloved Seattle-based retailer, buys an awesome “flash sale” entity in the form of HauteLook for about $270 million in stock.  That’s pretty impressive given the growing flash sales market around nowadays.  Being a member of both Gilt Groupe AND HauteLook, I can definitely see why Nordstrom wants to take a piece of that action and turn it into dollar signs down the road.

What does this mean for the fashion industry?  I’m sure there are lots of analysts that will share their perceived future of fashion and retail industries.  But from my own personal opinion, I think this is a great investment on Nordstrom’s part, and definitely a way to get a foothold on their business by expanding their market and customer reach.

The downside that I see is in imagining what HauteLook would have been if it were to hold off on Nordstrom’s sale and decides to keep operating as an independent?  I’m thinking in the lines of Twitter here…  As you can see, Twitter’s refusal to accept Google and Facebook’s offer changed (if not, modified) the business of the social media industry.  I can imagine that HauteLook, Gilt Groupe and its competitors can change the business infrastructure of the fashion and retail industries if they stayed in business as an independent.

Again, my 2 cents 🙂