Reuters reported that Prada’s IPO have generated 5x the demand for its original offer, valuing somewhere between $11 billion and $14 billion. Their IPO’s reach will most likely be within the Asian market, where they have recently established retail expansion in China. Their hope is to generate larger revenue, profit, and brand exposure within the Asian market to increase their IPO stature and lure investors into investing in their company.
More on this story at Rueters.com.
In my humble opinion, while I think the “Prada” brand is fantastic, it doesn’t seem to appeal well with higher middle class and/or lower upper class in terms of affordability. I think Gucci and Coach have been more accessible (and growing) for those that can spend the cash for their products, at least within the United States. I don’t really see Prada in that range, which I think is unfortunate.